Strategic Direction Statement

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This consultation has now concluded.

This consultation has now closed. Thank you to everyone who submitted feedback. We're currently reviewing all comments made and working to update the plan which we aim to publish in the summer.

We’ve recently been asking your views on our strategic priorities for the next 25 years .

Our draft Strategic Direction Statement (SDS) outlines our challenges and our priorities to meet customers’ expectations, secure future water resources, reduce leaks and water demand, improve resilience and performance, reduce our carbon footprint and adapt to climate change while protecting and restoring the environment and biodiversity.

Through creating this draft SDS we’ve spoken to a wide range of customers and stakeholders, as well as reviewed existing research.


The draft statement is built upon seven key priorities:

  • Provide top quality drinking water and an efficient service, support our customers and deliver greater value to society.
  • Manage and steward our assets, invest and innovate to ensure our water supply system is resilient to future challenges.
  • Protect and enhance the environment and biodiversity.
  • Reduce our carbon footprint, adapt to the impact of climate change and be a truly sustainable business.
  • Secure the future of water by protecting freshwater resources and developing new sustainable sources.
  • Secure the future of water by halving leakage and helping reduce the demand for water.
  • Be ready for the future through technology, innovation and investing in people.

Under each of these priorities sits a series of aims and targets.


We will also adapt our strategy to the characteristics and specific challenges of each of our three regions: our western region (Hampshire, Berkshire and Surrey), which is geographically separate from the others, and the Kent and Sussex regions adjacent to each other.

Each of our regions has specific characteristics determined by different river catchments, geology, topography, ecology and land use and are also the result of how our infrastructure was developed over time. For these reasons, our future challenges will impact each of them differently.

The SDS also sets out how we will deal with risks and uncertainties through adaptive planning ensuring our strategy evolves and that the right solutions are delivered at the right time.


Tell us your views

But have we got this right?

We’re keen to hear your thoughts on our draft SDS including whether we’ve looked at the right challenges – is there anything we’ve missed, and are our priorities and the aims and targets which sit beneath them the right ones?

We want to hear your views before we create our final SDS. You can read our draft SDS in the documents section of this platform, and submit your feedback using the survey widget below.

The deadline for comments is 10 April.

This consultation has now closed. Thank you to everyone who submitted feedback. We're currently reviewing all comments made and working to update the plan which we aim to publish in the summer.

We’ve recently been asking your views on our strategic priorities for the next 25 years .

Our draft Strategic Direction Statement (SDS) outlines our challenges and our priorities to meet customers’ expectations, secure future water resources, reduce leaks and water demand, improve resilience and performance, reduce our carbon footprint and adapt to climate change while protecting and restoring the environment and biodiversity.

Through creating this draft SDS we’ve spoken to a wide range of customers and stakeholders, as well as reviewed existing research.


The draft statement is built upon seven key priorities:

  • Provide top quality drinking water and an efficient service, support our customers and deliver greater value to society.
  • Manage and steward our assets, invest and innovate to ensure our water supply system is resilient to future challenges.
  • Protect and enhance the environment and biodiversity.
  • Reduce our carbon footprint, adapt to the impact of climate change and be a truly sustainable business.
  • Secure the future of water by protecting freshwater resources and developing new sustainable sources.
  • Secure the future of water by halving leakage and helping reduce the demand for water.
  • Be ready for the future through technology, innovation and investing in people.

Under each of these priorities sits a series of aims and targets.


We will also adapt our strategy to the characteristics and specific challenges of each of our three regions: our western region (Hampshire, Berkshire and Surrey), which is geographically separate from the others, and the Kent and Sussex regions adjacent to each other.

Each of our regions has specific characteristics determined by different river catchments, geology, topography, ecology and land use and are also the result of how our infrastructure was developed over time. For these reasons, our future challenges will impact each of them differently.

The SDS also sets out how we will deal with risks and uncertainties through adaptive planning ensuring our strategy evolves and that the right solutions are delivered at the right time.


Tell us your views

But have we got this right?

We’re keen to hear your thoughts on our draft SDS including whether we’ve looked at the right challenges – is there anything we’ve missed, and are our priorities and the aims and targets which sit beneath them the right ones?

We want to hear your views before we create our final SDS. You can read our draft SDS in the documents section of this platform, and submit your feedback using the survey widget below.

The deadline for comments is 10 April.